SHOT FAIR BRASIL
The major meeting point for the shooting sports and outdoor community
The expansion of the security and outdoor market gains even more visibility with Shot Fair Brasil 2026. With 19,000 m² reserved at Distrito Anhembi, the event projects the presence of 300 brands, featuring solutions ranging from precision ballistics to survival tools. Furthermore, more than 50,000 people are expected to attend, including manufacturers, importers, distributors, class entities, security forces, technology companies, and professionals from various fields linked to the sport and adventure ecosystem.
As a primarily B2B event, the dynamics of this edition prioritize the business environment, reserving the first day (July 15) exclusively for retailers and the industry. In the following days, the focus expands to the final public and sector enthusiasts with practical activations, demonstrations, and experiences in several thematic areas, reinforcing the diversity of segments that make up the fair’s tactical universe. These include: hunting, archery, airsoft, survivalism and bushcraft, sport shooting, and more.
Why explore the tactical and outdoor ecosystem?
Whether to update store stock or to understand the new guidelines of the sector, the event offers a complete immersion in outdoor culture and sport:
- B2B Business Environment: Space for partnerships between industry and retailers, with a focus on logistics and new distribution channels;
- Tactical launches and technology: First-hand access to global news in weaponry, high-performance apparel, and supplies for sport shooting;
- Shot Fair Brasil Arena: Cycle of lectures and debates with specialists on regulation, ballistic education, and market management;
- Outdoor culture and survival: Expanded thematic areas with spaces dedicated to hunting, archery, airsoft, camping, and outdoor living techniques, promoting knowledge exchange among practitioners.
Service info
- Date: July 15–18, 2026
- Venue: EXPO 4 and 5
- Address: 1209 Olavo Fontoura Ave. – Santana, São Paulo – SP
Learn more and join Shot Fair Brasil 2026!
Schedules are subject to change without prior notice. For your convenience, please always confirm the details with the event organizer or on the official website.