One of the biggest beneficent events, where we make the good and practice the beautiful.

The Beleza do Bem is an event with positive impact. For all long of lasts editions, the income was generated was convert in donations for GRAACC (Suport Group for Teenager and Childrens with Cancer), and in this year it wouldn’t be different.

Besides of do good the event reunited professionals, public, specialized industry, opinions formed and celebrities, with a complete schedule of workshops, speeches, experiences and of course a fair with all the news and launches of the sector. The attractions will be divided in two principal spaces: the Sumirê Fashion Show, where the beauty professionals will show what have the most innovator in hair, make-up and barber shop. And the Sumirê Business, that will receive shopkeeper, suppliers and beauty professionals whose will abord actions to promote market improvement.

The event will happen on the Exhibition Pavilion on June 4^th and 5^th and will counts with more than 120 exhibitors and 300 businesses representing. And to close with the best, will have two super shows. On June 4^th the Inimigos da HP will presentation, and on June 5^th will be the Fernando e Sorocaba.

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