APAS CONECTA 2026
New event brings business, knowledge and innovation to supermarket retail
On December 1, 2026, Distrito Anhembi hosts the first edition of APAS Conecta, a new event created by the São Paulo Supermarket Association to broaden the relationship and business opportunities between supermarket operators and supplier companies, while putting the transformations underway in retail up for discussion.
With around 2,000 professionals expected — retailers of every size, manufacturers, suppliers and sector specialists — the debut arrives with an unusual call for the events market: instead of adding another date to the calendar, APAS merged three initiatives it already ran, Experience São Paulo, NSG (Next Supermarket Generation) and the APAS Acontece Awards. What used to happen at separate moments now shares a single pavilion, from 9 a.m. until late evening.
Under the theme “Action changes the present. Taking the lead builds the future”, the congress is organised around three pillars. Technology and innovation covers artificial intelligence, automation, digitalisation and data analysis applied to store operations. Governance and management addresses processes, professionalisation and the evolution of business models. Consumer behaviour examines the shifts in habit that show up at the checkout long before they reach a report.
Confirmed speakers include Marcos Piangers, with “Innovation, Technology and Creativity: a glimpse of what’s ahead”, and Felipe Titto, who brings to the stage his move from actor and TV host to business owner.
Why attend APAS Conecta 2026?
In a sector of thin margins and daily decisions, a gathering is worth what it saves on the way from a conversation to a contract. Here are the highlights:
- Trade show: manufacturers, suppliers and solutions on a single floor, with small, mid-sized and large retailers walking it side by side;
- A congress on three pillars: technology and innovation, governance and management, and consumer behaviour, across talks and panels spread over the event’s stages;
- Speakers who fill a room: Marcos Piangers and Felipe Titto open the content programme from two different angles, one on what lies ahead and one on the road already travelled;
- A sector-only setting: access is restricted to supermarket retail professionals, which makes every conversation more direct and every contact more usable;
- APAS Acontece Awards: the 26th edition closes the day honouring the standout manufacturers in São Paulo retail, ranked on technical criteria developed by Scanntech.
Service Information
- Date: December 1, 2026
- Opening hours: 9 a.m. to 6 p.m.
- Venue: Expo 03
- Address: Av. Olavo Fontoura, 1209 – Santana, São Paulo – SP
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Note: The schedule is subject to change without prior notice. Always confirm details on the event’s official website.