Anuga Select Brazil 2025 prepares new features and predicts record visitors and international participation

The fair is one of the main business-generating channels in the Food and Beverage sector and takes place from April 8 to 10 at Distrito Anhembi!

Brazil’s food and beverage industry, one of the largest in the world, started the year very optimistically, judging by the estimated investments of R$ 120 billion until 2026, according to the Brazilian Food Industry Association (ABIA). Approximately R$ 75 billion is allocated to the expansion and modernization of plants, as well as the construction of new units across the country, and another R$ 45 billion for research and development.

The favorable scenario, anchored in an annual revenue that reaches R$ 1.2 trillion (10.8% of Brazil’s GDP), makes the 6th edition of Anuga Select Brazil the ideal stage for the launch of national and international products, as well as the most comprehensive showcase for retail, food service networks, out-of-home meals, and hospitality.

Organized by Koelnmesse Brazil, Anuga Select Brazil 2025 starts on April 8 and runs until April 10, at the Distrito Anhembi in São Paulo. This year, a series of new features will range from special programs for visitors, exchange with the Private Label Brazil fair, to the simultaneous holding of the Latin American Ice Cream Congress (Clash 2025), in addition to environments designed to foster information exchange and business.

Expectations for this year are to receive more than 550 exhibiting brands, occupying 14,500 square meters of Expo 1 at Distrito Anhembi, and 16,000 visitors from various industry segments.

The event’s program will offer visitors an unprecedented range of options, highlighting the VIP Premium Buyers Program, to strengthen relationships with the most important buyers from various F&B (Food and Beverage) channels, in partnership with Double Down Live Marketing (DDML), and the VIP Retail Program, where buyers from supermarket chains in the interior of São Paulo will have contact with exhibitors at the fair through a guided tour system, within the hosted buyer program.

The last edition of Anuga had more than 15,000 qualified visitors, as well as more than 16 national and 16 international pavilions, surpassing the number of 500 exhibiting brands.

Follow the other main attractions:

•  Sesc Mesa Brasil– This year’s campaign has been expanded so that visitors can contribute by donating food (1kg of non-perishable food), through the solidarity ticket/credential. The program works as a network to combat hunger, waste, and poor food distribution, based on the partnership between civil society, business, and social institutions.
• Ice Cream Island by ABIS | Latin American Ice Cream Congress (Clash 2025)– In partnership with the Brazilian Association of Ice Cream Industries, Anuga Select Brazil will feature content, innovation, tasting, and, for the first time, Clash.
• Anuga StartUp Zone– A meeting place, quality content, and exclusive networking opportunities for the startup community in the sector, in partnership with Abrasel SP and Fablab Hub. The event offers for companies and professionals in the sector an exchange of information with specialists about the new technologies that drive the food service market.
• 4^th National Congress for Neighborhood Supermarkets– Connection with the main leaders, supermarket owners, and entrepreneurs at the National Congress of Neighborhood Supermarkets presented by Expo Supermercados.
• 3^rd Prime Butcher Workshop– Will address proven strategies for planning, organizing, coordinating, and controlling to achieve great results and fully satisfy customers, with the participation of managers, butchers, and meat specialists.
• ABIR Congress with Innovation Panel– The universe of innovation in non-alcoholic beverages through conversations and debates promoted by the Brazilian Association of Soft Drink and Non-Alcoholic Beverage Industries.
• Halal Zone– Exclusive pavilion dedicated to Halal-certified Food and Beverage products, in partnership with Fambras Halal, the largest certifier in Latin America.
• Mega Business Round– With three business rounds in just one: the first with hosted buyers, the second brought by Apex-Brasil (Brazilian Trade and Investment Promotion Agency) with international buyers, and the third by FOHB (Brazilian Hotel Operators Forum), in contact with the main hotel chains in Brazil.
• Organic Atmosphere Pavilion– The best of the organic world in the pavilion in partnership with Organis! A place where national and international industries are committed to sustainable and pesticide-free products.
• Anuga Brazil Cooking Show– Three days of culinary experiences, where renowned brands and prominent chefs come together to present spectacular classes. Discover innovative recipes and irresistible menus.
• ABAD Lounge– In partnership with the Brazilian Association of Wholesalers and Distributors of Industrialized Products (ABAD), the space will be a meeting point that will bring together the main wholesalers and distributors in the country, in addition to 5 buyers from the sector within the Mega Business Round.

Service:

Anuga Select Brazil
Date: April 8 to 10, 2025
Time: 10 am to 7 pm
Location: Distrito Anhembi – Expo 1