ABUP SHOW · Home · Gift · Têxtil · Decor

ABUP SHOW is the leading professional event for the sectors of housewares, tableware, decoration, bed, bath and table textiles, decorative fabrics, pet accessories, gifts, crafts, and original Brazilian design.

With an exclusive B2B focus, the fair brings together the top brands from the national industry and the most relevant importers in the segment, offering an ideal environment for product launches, business prospecting, and strengthening commercial partnerships.

Established as a key reference in the industry calendar, ABUP SHOW delivers a complete experience, combining trends, innovation, and networking in one space.

The event will take place from February 2 to 5, 2026, at Distrito Anhembi, in São Paulo.

Opening hours:
– February 2 to 4: 9 AM to 8 PM
– February 5: 9 AM to 6 PM

⚠️ IMPORTANT:

ABUP SHOW is an event exclusively for professionals in the sectors of housewares, tableware, decoration, textiles, gifts and original design; pet shops; department stores; hotels, buffets, restaurants and bars; supermarkets; shopping centers; hospitals; decorators, designers and landscapers.

To ensure the quality, focus, and relevance of the fair, certain restrictions have been established to provide a high-level experience centered on qualified networking and business opportunities.

Not allowed:

– Entry of individuals not belonging to the sector
– Entry of infants and children under 14
– Retail sales of products

More information: https://www.abup.com.br/abupshow_anhembi/

About ABUP – Brazilian Association of Housewares and Gift Companies

Headquartered in São Paulo, ABUP is a non-profit association formed by a group of companies operating in the HOME segment for over three decades. In its continuous growth efforts, ABUP promotes idea exchange and relationship building, encourages entrepreneurship among its members, and organizes the most important national business fairs in the sector. Through its initiatives, it boosts exhibitors internationally and contributes to the growth of the Brazilian economy.