Innovation and Technology for the Future of Retail

The 2025 edition of NEXT SUPERMARKET GENERATION (NSG) is coming to Distrito Anhembi — the exclusive technology and innovation event for the supermarket sector, promoted by the São Paulo Supermarket Association (APAS).

NSG is a dynamic and inspiring gathering that brings together the biggest names in retail to discuss emerging technologies, consumer trends, digital transformation, and innovative experiences. With a special setup and a 360º stage, the event offers a fully immersive experience with relevant and practical content for day-to-day business operations.

Since its launch in 2016, the event’s mission has been to drive the food retail sector through innovation, connecting supermarket professionals, suppliers, startups, and experts in a journey of knowledge, experiences, and practical solutions for both the present and the future of the industry.

What to Expect

• Talks and lectures with national and international experts
• Key topics such as:
  • Virtualization, connectivity, and digital convergence
  • Sustainability and risk in retail
  • Store 4.0 and the digital consumer
  • Innovative experiences at the point of sale and in digital environments
• Exhibition of technological solutions for management, operations, and customer engagement
• Networking opportunities with over 2,500 participants and more than 70 sponsoring companies

Event Details

📅 October 28, 2025
📍 Distrito Anhembi – Convention Hall 01

Join NSG and discover how technology can transform your business. The future of retail starts now.