The Largest Broadcast & New Media Event in Latin America Has a Date Set

SET Expo, the largest Broadcast & New Media event in Latin America, already has its date and location confirmed: it will take place from August 17 to 20, 2026 – from 8:30 AM to 5:30 PM, at the Distrito Anhembi Convention Center in São Paulo, promising an unmissable experience for professionals and companies in the media, technology, and entertainment sectors.

Bringing together the entire audiovisual production chain, the event is a benchmark in innovation, trends, and business, divided into two major areas: Congress and Products & Services Trade Show.

Congress

The Congress will feature lectures, panels, and debates led by top industry experts, covering topics such as content capture, production, transmission, and distribution. It’s the ultimate meeting point for those seeking professional development, technical knowledge, and insights into the future of the market.

Key topics will include SET’s research and innovation pillars, covering areas such as IP & Cloud, TV 3.0, Virtual Production, Artificial Intelligence, OTT Video Streaming, Radio, Satellite Dish Migration, Creators & Games, Information Security, among others.

Products & Services Trade Show

With more than 150 exhibitors representing over 400 national and international brands, the trade show will showcase the latest market innovations and technologies, providing an ideal environment for business generation, strategic partnerships, and networking among professionals and companies across all industry segments.

Event Hours:

• Aug 17: 8:30 AM – 5:30 PM
• Aug 18: 11:00 AM – 8:00 PM
• Aug 19: 10:00 AM – 8:00 PM
• Aug 20: 10:00 AM – 6:00 PM

SET – Technology and Business in Media and Entertainment

Founded on March 25, 1988, SET is a non-profit association of professionals in engineering, technology, operations, research, educational institutions, and companies. Its mission is to disseminate technical, operational, and scientific knowledge and to advance technologies for electronic audio and video media.